Six years of designing digital products — from loan applications to field operations tools to consumer apps. Different domains, same instinct: remove the bumps between people and what they’re trying to do.
what drives the work
All work
How i see things
I think about design everywhere, not just when I'm in Figma. I notice bad kerning on billboards while driving. I think about information hierarchy when I read a menu. I see interaction patterns in the way a good conversation is structured. This isn't a professional habit. It's how my brain is wired.
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Kerning on billboards
I've never passed a badly spaced billboard without noticing it. The designer chose that. A client approved it. Thousands of people drive past it every day. Craft matters even when nobody's looking for it.
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Value investing as systems thinking
I invest in high ROE mid cap Indian stocks. The same mental model I use in design systems, identify what compounds, reduce unnecessary complexity, let good structures do their work over time.
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Tending a jade plant
My jade plant grows slowly. I've learned to stop trying to accelerate it. Some things like good design, good products, good relationships need the right conditions more than they need intervention.
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My mother’s crochet business
She makes every piece by hand. I'm helping her scale it without losing what makes it special. The design question, how do you grow something without industrialising away its soul, is the same one I ask about products.
The method to the madness
A few fundamentals I return to when things get noisy, uncertain, or overwhelming.
My first Attempt at making some illustrations I couldn’t find for a project.
Date - 2026/03/03
My first Attempt at making an icon I couldn’t find, an icon for DELHI
Date - 2026/02/23
