Products I’ve built, teams I’ve made faster.
Six years of designing digital products, from loan applications to field operations tools to consumer apps. Different domains, same instinct: remove the bumps between people and what they’re trying to do.
Drive.
Most of my career has been spent designing for people navigating money under pressure.
Not abstract personas
Real people, where a confusing screen, a missing alert or a poorly timed notification can cost them something.
Staying on top of a loan
Near-prime lending in the UK and India, from application to arrears.
Documenting work in hard conditions
Crews in Australia logging work from site, on a platform that had never had a designer.
Opening an account on a phone
Onboarding and document verification for people banking digitally for the first time, in India.
Remove the bumps
Between people and what they are trying to do, whatever the domain.
Cases.
Three case studies, discovery to post-launch, each with the result a hiring manager asks about.
case studies: a lending app, a design system and a brand identity.
Reevo Money
End-to-end lending UX for near-prime borrowers, shipped through a late vendor change.
Component Library
One shared set of design pieces for two lending brands, MCF and Reevo. A new screen went from a full day to under an hour.
Gojoko Branding
Led the identity refresh for the parent company behind MCF and Reevo, my first brand project, from concept to guidelines.
Career.
Six years, from first fintech screens to leading a design system.
AI-augmented design practice
Prompt frameworks, machine-readable design systems and AI output checks. This site is the working example.
Senior Product Designer
MCF and Reevo Money, UK. Owned end-to-end UX for the loan servicing app, 100k+ active users, and built the design system behind both brands.
Lead Product Designer
Render Networks, Capshul and MathDingo at once. Documentation time at Render down 48%.
Senior UX Consultant
AU Small Finance Bank and Letshego: lending UX and design systems in regulated markets.
Intern to founding designer
StatusNeo (Jio), GetWork as founding designer, AntiAlias (Rupee Redee) and Xccelerata.
Shipped.
Five more products in production, the ones that don’t get a case study yet.
products across India, Africa and Australia: banking, micro lending, field operations, wellbeing.
Render Networks
Redesigned a contractor-facing operations platform with zero prior design investment. Documentation time down 48%, operational efficiency up 32%.
AU Small Finance Bank, AU101
Onboarding, lead capture and document verification in a regulated environment.
Letshego Finance
Mobile-first micro-lending flows and financial dashboards across three African markets at once.
Capshul
Journaling, habit tracking and emotional logging for a life-journal app. Designed for emotional states, not task completion.
Rupee Redee
An instant digital loan interface for first-time borrowers who are already anxious. My introduction to fintech.
Builds.
Small things I built end to end, mostly to learn how the whole thing fits together.
four times over, each one taken from an idea to something people can actually use.
KeyClack
A tiny macOS menu bar app that makes any keyboard sound mechanical. Try a switch.
AA Plastics
Website for a Noida maker of industrial and food-grade packaging.
Daana
A digital tasbih and japa mala counter that feels like beads in your hand.
Provenance
21 desktop wallpapers, each starting from a real place, craft or machine.
Craft.
I think about design everywhere, not just in Figma. This isn’t a professional habit, it’s how my brain is wired.
Also: first attempts at illustrations and a Delhi icon, drawn when I couldn’t find the ones a project needed.
Letter-spacing at 100 km/h
A designer chose it, a client approved it, thousands drive past it every day. Craft matters even when nobody is looking for it.
Value investing as systems thinking
Find what compounds, cut complexity, let structure do the work.
Tending a jade plant
Some things need the right conditions more than they need intervention.
My mother’s crochet business
She makes every piece by hand. I’m helping her grow it without industrialising away what makes it special, the same question I ask about products.
Talk.
Open to senior and lead product design roles in India or remote.