Products I’ve built,
teams I’ve made faster.

Products I’ve built,
teams I’ve made faster.

Six years of designing digital products — from loan applications to field operations tools to consumer apps. Different domains, same instinct: remove the bumps between people and what they’re trying to do.

6+

Years of product design

500k+

Active users on one platform

15+

products shipped

3+

continents designed for

what drives the work

Most of my career has been spent designing for people navigating money under pressure. Borrowers trying to stay on top of loans, field agents documenting work in difficult conditions, first-time investors trying to understand what they own.

These aren't abstract user personas. They're real people where a confusing screen, a missing alert, or a poorly timed notification can cost them something. That weight doesn't make the work harder. It makes it more honest.
Most of my career has been spent designing for people navigating money under pressure. Borrowers trying to stay on top of loans, field agents documenting work in difficult conditions, first-time investors trying to understand what they own.

These aren't abstract user personas. They're real people where a confusing screen, a missing alert, or a poorly timed notification can cost them something. That weight doesn't make the work harder. It makes it more honest.
Most of my career has been spent designing for people navigating money under pressure. Borrowers trying to stay on top of loans, field agents documenting work in difficult conditions, first-time investors trying to understand what they own.

These aren't abstract user personas. They're real people where a confusing screen, a missing alert, or a poorly timed notification can cost them something. That weight doesn't make the work harder. It makes it more honest.

All work

FINtech

near prime Lending

UK

Reevo Money

End to end lending UX for near prime borrowers. Shipped in 14 days after a critical technical pivot.

The product that taught me a shipped product beats a perfect prototype every time.

The product that taught me a shipped product beats a perfect prototype every time.

CASE study

FINtech

design systems

UK

Component Library

Loan servicing platform for 500,000+ customers.

First time I designed a logo professionally for an organisation.

First time I designed a logo professionally for an organisation.

CASE study

Brand

Indentity

Corporate

Gojoko Technologies logo refresh

Led the identity refresh for the parent company behind MCF and Reevo, my first brand project.

Took the old mark, rebuilt it from concept to guidelines, and learned brand thinking is just systems thinking with fewer parts.

CASE study

BFSI

DIGITAL banking

INDia

AU Small Finance Bank - AU101

End to end UX for digital lending — customer onboarding, lead capture, and document verification in a compliance-heavy regulated environment.

Designing for first time digital banking users in India taught me clarity isn't nice to have it's the product.

Designing for first time digital banking users in India taught me clarity isn't nice to have it's the product.

Fintech

micro lending

mobile first

africa

Letshego Finance

Mobile first micro lending flows and financial dashboards optimised for field agents working across multiple African markets.

Designing across 3 markets simultaneously, where the constraints were real and users had no room for confusion.

Designing across 3 markets simultaneously, where the constraints were real and users had no room for confusion.

Fintech

Enterprise

field operations

Australia

Render Networks

Redesigned a contractor-facing operations platform with zero prior design investment. Documentation time down 48%, operational efficiency up 32%.

What happens when the product has never had a designer, turns out a lot of unnecessary steps.

Saas

wellbeing

Mobile

Australia

Capshul

Core journaling, habit tracking, and emotional logging flows for a consumer life journal app. Improved daily active engagement and retention.

First time I designed for emotional states rather than task completion. Completely different brief.

Saas

fintech

digital loans

india

Rupee Redee

Instant digital loan interface — minimal, conversion-focused UX for first-time digital borrowers who are already anxious about the process.

My intro to fintech started with pay day loans and how people interact with the such products.

Saas

How i see things

I think about design everywhere, not just when I'm in Figma. I notice bad kerning on billboards while driving. I think about information hierarchy when I read a menu. I see interaction patterns in the way a good conversation is structured. This isn't a professional habit. It's how my brain is wired.

Kerning on billboards

I've never passed a badly spaced billboard without noticing it. The designer chose that. A client approved it. Thousands of people drive past it every day. Craft matters even when nobody's looking for it.

Value investing as systems thinking

I invest in high ROE mid cap Indian stocks. The same mental model I use in design systems, identify what compounds, reduce unnecessary complexity, let good structures do their work over time.

🌿

Tending a jade plant

My jade plant grows slowly. I've learned to stop trying to accelerate it. Some things like good design, good products, good relationships need the right conditions more than they need intervention.

My mother’s crochet business

She makes every piece by hand. I'm helping her scale it without losing what makes it special. The design question, how do you grow something without industrialising away its soul, is the same one I ask about products.

The method to the madness

A few fundamentals I return to when things get noisy, uncertain, or overwhelming.

A few principles I return to when things get chaotic:

  • Discipline over mood

  • Clarity before action

  • Small wins that compound

  • Pressure as a test of character.

Life rarely unfolds in a straight line. Most days feel like a mix of curiosity, doubt, progress, and occasional chaos. Over time, I’ve realised that what matters isn’t controlling everything, but having a few steady principles to return to when things feel noisy. I try not to wait for motivation, because it comes and goes; instead, I lean on discipline and small, repeatable actions. When a problem feels overwhelming, I slow down, write things out, and focus on understanding before reacting. Breaking things into smaller pieces almost always makes the next step clearer. I’ve also learned that pressure isn’t always a threat—often it sharpens priorities and reveals what truly matters. These ideas don’t remove the chaos of life, but they make it easier to move through it with patience, clarity, and quiet confidence.

I’m still figuring many things out, but these fundamentals help me keep moving forward with patience, clarity, and intention.

A few principles I return to when things get chaotic:

  • Discipline over mood

  • Clarity before action

  • Small wins that compound

  • Pressure as a test of character.

Life rarely unfolds in a straight line. Most days feel like a mix of curiosity, doubt, progress, and occasional chaos. Over time, I’ve realised that what matters isn’t controlling everything, but having a few steady principles to return to when things feel noisy. I try not to wait for motivation, because it comes and goes; instead, I lean on discipline and small, repeatable actions. When a problem feels overwhelming, I slow down, write things out, and focus on understanding before reacting. Breaking things into smaller pieces almost always makes the next step clearer. I’ve also learned that pressure isn’t always a threat—often it sharpens priorities and reveals what truly matters. These ideas don’t remove the chaos of life, but they make it easier to move through it with patience, clarity, and quiet confidence.

I’m still figuring many things out, but these fundamentals help me keep moving forward with patience, clarity, and intention.

A few principles I return to when things get chaotic:

  • Discipline over mood

  • Clarity before action

  • Small wins that compound

  • Pressure as a test of character.

Life rarely unfolds in a straight line. Most days feel like a mix of curiosity, doubt, progress, and occasional chaos. Over time, I’ve realised that what matters isn’t controlling everything, but having a few steady principles to return to when things feel noisy. I try not to wait for motivation, because it comes and goes; instead, I lean on discipline and small, repeatable actions. When a problem feels overwhelming, I slow down, write things out, and focus on understanding before reacting. Breaking things into smaller pieces almost always makes the next step clearer. I’ve also learned that pressure isn’t always a threat—often it sharpens priorities and reveals what truly matters. These ideas don’t remove the chaos of life, but they make it easier to move through it with patience, clarity, and quiet confidence.

I’m still figuring many things out, but these fundamentals help me keep moving forward with patience, clarity, and intention.

My first Attempt at making some illustrations I couldn’t find for a project.

Date - 2026/03/03

My first Attempt at making an icon I couldn’t find, an icon for DELHI

Date - 2026/02/23

AVAILABLE FOR THE RIGHT WORK

Let's build something that actually works.

If you’re building a product that needs clarity, structure, craft and you care about getting the UX right. I’d like to hear about it.

Noida, Bangalore. Open to remote.

AVAILABLE FOR THE RIGHT WORK

Let's build something that actually works.

If you’re building a product that needs clarity, structure, craft and you care about getting the UX right. I’d like to hear about it.

Noida, Bangalore. Open to remote.

AVAILABLE FOR THE RIGHT WORK

Let's build something that actually works.

If you’re building a product that needs clarity, structure, craft and you care about getting the UX right. I’d like to hear about it.

Noida, Bangalore. Open to remote.

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