Hi. I am Vaibhav Bansal
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Trusted to solve complex product problems.
6+ Years
Designing digital products
FinTech
Lending • Financial wellness • Enterprise
Cross functional
Product • Engineering • Business
Global Experience
India • UK • Australia • Africa
Selected work
Six years. Three continents.
One focus, ship products that work.
Products I’ve designed across consumer apps, enterprise platforms, and digital services.
case study
Lending
UK
Reevo Money
End to end lending UX for near-prime borrowers. Shipped in 14 days after a critical technical pivot.
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case study
DESIGN SYSTEM
UK
Component Library
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Gojoko tech
Logo design
UK
Gojoko Branding
Led the identity refresh for the parent company behind MCF and Reevo, my first brand project.
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Micro lending
mobile
africa
LetSheGo Finance
Mobile first, micro lending and financial dashboards across multiple African markets.
Enterprise
Field ops
australia
Render Networks
Contractor facing operations platform with no prior design investment
consumer
wellbeing
Australia
Capshul
Empowering senior citizens to easily document their memories and after life planning.
BFSI
onboarding
india
AU Small Finance Bank
Digital lending UX, customer onboarding, lead capture, and document verification for AU101.
Reliance Jio digital services
Early design team member, shaping UX patterns across consumer products serving hundreds of millions of users.
Build clarity into complexity,
so people move forward without friction.
01
Clarity through structure
Complex products demand clear thinking. I transform ambiguity into systems people understand from problem definition to shipped features. Research, testing, iteration. Every decision rooted in evidence, not assumption.
02
Collaborative execution
I work with PMs, engineers, and stakeholders while decisions are being made, not after. Discovery, prioritization, prototyping, testing. Translate research into actionable priorities teams can execute on.
03
Systems over screens
I build design systems that accelerate shipping — tokens, components, documentation, and contribution rules aligned with engineering from day one. Design and code speak the same language.
Industry approved
BEYOND THE WORK
The instincts that make a better designer.
From reading, gardening, and running to sketching, teaching art, and photography, my interests are always in motion.
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Data informed
I read metrics before I read briefs. Analytics shape every design decision. I don't start without understanding what the numbers say.
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Systems thinking
I think in components, tokens, and rules, not just screens. A well built system is the most leverage a designer can create.
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Technical fluency
I can read and write HTML and CSS. It makes me a fundamentally better collaborator with engineers. I know what's hard before I ask for it.
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AI in design
I use AI daily. For documentation, research synthesis, and annotation. It's changed how fast I work and freed me for judgment calls.