AI for design, without the drift.
See the work
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Shipped.
The three projects I’d open first in an interview, each with a measured result.
from vendor exit to live testing, on Reevo Money.
Reevo Money
End-to-end lending UX for near-prime borrowers, after a critical technical pivot.
Component Library
Built the MCF Portal design system from scratch as senior designer.
Gojoko Branding
Identity refresh for the parent company behind MCF and Reevo.
AI.
I set up how a design team works with AI, so the work gets faster and still looks and sounds like your product.
What drift looks like
Buttons in three styles. Copy in a tone that isn’t yours. Screens that slowly stop matching the product. It happens when AI tools draft without a system behind them.
Point the tools at your system
One source of truth the AI drafts from, so every draft starts from your product, not a generic one.
Checked before it ships
AI drafts go through the same design review as everything else. Nothing off-brand reaches engineering.
This site is the working example: designed, coded and kept to one style guide with AI in the loop.
Numbers.
Six years in product design, the last two on a lending platform with 500,000+ users.
users across two UK lending brands, MCF and Reevo Money.
years shipping products, from first fintech screens to leading a design system.
design-to-engineering handover once the MCF Portal design system landed.
Fintech and lending
Cross-functional
Career.
Six years, from first fintech screens to leading a design system.
AI-augmented design practice
Prompt frameworks, machine-readable design systems and AI output checks. This site is the working example.
Senior Product Designer
MCF and Reevo Money, UK. Owned end-to-end UX for the loan servicing app, 100k+ active users, and built the design system behind both brands.
Lead Product Designer
Render Networks, Capshul and MathDingo at once. Documentation time at Render down 48%.
Senior UX Consultant
AU Small Finance Bank and Letshego: lending UX and design systems in regulated markets.
Intern to founding designer
StatusNeo (Jio), GetWork as founding designer, AntiAlias (Rupee Redee) and Xccelerata.
Extras.
Five more live products, told in a line each.
people on the Reliance Jio platform, the largest of the five.
Reliance Jio
UX patterns across consumer products at national scale.
AU Small Finance Bank
Onboarding, lead capture and document verification.
Letshego Finance
Mobile-first micro lending and financial dashboards across three African markets.
Render Networks
Contractor-facing ops platform, no prior design.
Capshul
Journaling, habit tracking and emotional logging in a life-journal app.
Builds.
Small things I built end to end, mostly to learn how the whole thing fits together.
four times over, each one taken from an idea to something people can actually use.
KeyClack
A tiny macOS menu bar app that makes any keyboard sound mechanical. Try a switch.
AA Plastics
Website for a Noida maker of industrial and food-grade packaging.
Daana
A digital tasbih and japa mala counter that feels like beads in your hand.
Provenance
21 desktop wallpapers, each starting from a real place, craft or machine.
Rules.
Three rules I don’t bend when legal, compliance and engineering are all in the room.
Clarity through structure
Ambiguity in, systems out. Every decision rooted in evidence, not assumptions.
Collaborative execution
Decisions get made with design present, not handed down afterwards.
Design and code, one language
Tokens, components and documentation, so a decision made once holds everywhere.
Voices.
What product, engineering and leadership said when I wasn’t in the room.
people I’ve worked for and with, quoted as they wrote it.
“Vaibhav consistently delivered exceptional UI/UX work under tight timelines. His user-first mindset, attention to detail, and ability to translate complex ideas into simple interfaces is outstanding.”
“I have had the pleasure of working with Vaibhav as a designer while I handle development, and the collaboration has been seamless. He brings a thoughtful and user-focused approach to design, always exploring ways to refine and elevate his work. He is open to ideas, easy to work with, and consistently brings positive energy to the team.”
“One of the key qualities that stood out in Vaibhav was his strong attention to detail. He would ensure it was delivered to the highest standard.”
“He approaches his work with sincerity, takes ownership of what he's given, and is always willing to go the extra mile when the team needs it.”
Talk.
Open to senior and lead product design roles in India or remote.